Branding

Branding is the entire experience people have with your business. It’s how you look, sound, and behave—and how that makes people feel. It goes beyond logos and colors to include strategy, voice, positioning, and perception. Strong branding builds trust, drives loyalty, and makes you unforgettable in a sea of sameness.

related terms

Design concepts rarely exist in isolation. These related terms help connect the dots and round out your understanding.