Type pairing is the practice of combining two or more typefaces within a design to create visual hierarchy, contrast, and balance. Effective type pairing enhances readability and reinforces brand tone. Designers often pair a serif with a sans-serif for contrast, or use different weights and styles within the same font family for subtle variation.
Type Pairing
related terms
Design concepts rarely exist in isolation. These related terms help connect the dots and round out your understanding.