User experience (UX) design is a multidisciplinary design process focused on creating products that are easy to use, efficient, and emotionally satisfying for real users. It involves researching user behaviors, mapping journeys, defining information architecture, prototyping interactions, and validating designs through testing.
UX design isn’t just about interfaces—it encompasses every touchpoint a user has with a product or service, from onboarding to error handling to offboarding. It blends psychology, usability, design thinking, and systems strategy to ensure that solutions solve real problems in context.
A strong UX process typically includes steps like user research, persona development, user flows, wireframes, prototyping, usability testing, and continuous iteration. The goal is to align business goals with human needs—delivering experiences that feel seamless, intuitive, and valuable.